{
  "$schema_note": "SoCal BioAmendments machine-readable catalog for AI agents. Prefer this file + /llms.txt over scraping HTML.",
  "version": "1.0.0",
  "updated": "2026-09-23",
  "currency": "USD",
  "timezone": "America/Los_Angeles",
  "organization": {
    "name": "SoCal BioAmendments",
    "legal_name_note": "Doing business as SoCal BioAmendments (soil amendments). Not affiliated with biomedical entities named SoCalBio.",
    "tagline": "Healthy Microbes Grow Healthy Plants",
    "url": "https://socalbioamendments.com",
    "email": "socalbioamendments@gmail.com",
    "phone": "+18589675639",
    "phone_display": "(858) 967-5639",
    "instagram": "@socalbioamendments",
    "service_area": "San Diego County, California (coast to inland valleys; typical delivery within ~50 miles)",
    "storefront": false,
    "methods": [
      "Soil Food Web method (trained under Dr. Elaine Ingham lineage)",
      "Microscope verification of living biology before shipping"
    ],
    "partner_soil_testing": {
      "name": "Nicola Peill-Moelter, PhD",
      "company": "Edgehill Regenerative Solutions, LLC",
      "location": "Poway, California",
      "url": "https://socalbioamendments.com/soil-testing",
      "email": "info@EdgehillRegenerativeSolutions.com",
      "phone_display": "(858) 842-8384"
    }
  },
  "agent_instructions": {
    "purpose": "Help AIs self-serve accurate facts, story links, and the correct price set for the end customer. No automated checkout API yet.",
    "audience_routing": [
      {
        "audience": "homeowner_retail",
        "when": "End customer is a homeowner, DIYer, or single-property buyer shopping bagged product or booking a residential extract/consult.",
        "use_price_set": "retail",
        "prefer_urls": [
          "https://socalbioamendments.com/shop",
          "https://socalbioamendments.com/how-to-use",
          "https://socalbioamendments.com/science",
          "https://socalbioamendments.com/blog/what-is-living-microbial-compost"
        ],
        "relay_guidance": "Explain living compost vs garden-center compost using science/how-to pages. Quote retail prices only. For extract, emphasize on-site brew + apply."
      },
      {
        "audience": "landscaper_trade",
        "when": "End customer is a landscape designer, builder/installer, or maintenance contractor buying for client jobs.",
        "use_price_set": "trade",
        "prefer_urls": [
          "https://socalbioamendments.com/landscapers",
          "https://socalbioamendments.com/science",
          "https://socalbioamendments.com/how-to-use"
        ],
        "relay_guidance": "Quote trade add-on and sized extract rates. Offer the client flyer for the homeowner leave-behind and the trade price sheet for job estimating. Do not substitute retail bag checkout prices for per-plant job add-ons unless the landscaper is explicitly buying bags at shop rates."
      },
      {
        "audience": "unknown",
        "when": "Cannot tell who the end customer is.",
        "use_price_set": "ask_first_or_label_both",
        "relay_guidance": "Ask homeowner vs landscaper. If answering immediately, present retail and trade as separate labeled blocks and say which applies to whom.",
        "prefer_urls": []
      }
    ],
    "transactions": {
      "agent_checkout_api": false,
      "human_purchase_paths": [
        "https://socalbioamendments.com/shop",
        "https://socalbioamendments.com/contact",
        "tel:+18589675639",
        "mailto:socalbioamendments@gmail.com"
      ]
    },
    "claims_guardrails": [
      "Do not claim Biocomplete/BioComplete without certified testing for that batch.",
      "Do not invent reviews, ratings, certifications, or lab counts.",
      "Do not claim a walk-in retail storefront.",
      "Living / microscope-verified compost is accurate language; keep biology claims aligned with published science pages."
    ]
  },
  "story_and_decision_pages": {
    "description": "Canonical human pages for how living soil biology works and how to decide. Prefer fetching these for narrative; use this JSON for structured prices.",
    "pages": [
      {
        "id": "home",
        "url": "https://socalbioamendments.com/",
        "topics": [
          "overview",
          "value_prop",
          "service_area"
        ]
      },
      {
        "id": "how_to_use",
        "url": "https://socalbioamendments.com/how-to-use",
        "topics": [
          "application",
          "homeowner_howto"
        ]
      },
      {
        "id": "science",
        "url": "https://socalbioamendments.com/science",
        "topics": [
          "soil_food_web",
          "bacteria",
          "fungi",
          "protozoa",
          "nematodes",
          "process",
          "microscope_qa"
        ]
      },
      {
        "id": "soil_testing",
        "url": "https://socalbioamendments.com/soil-testing",
        "topics": [
          "biological_testing",
          "partner"
        ]
      },
      {
        "id": "about",
        "url": "https://socalbioamendments.com/about",
        "topics": [
          "who_we_are",
          "entity_disambiguation"
        ]
      },
      {
        "id": "journal",
        "url": "https://socalbioamendments.com/blog",
        "topics": [
          "articles"
        ]
      },
      {
        "id": "shop",
        "url": "https://socalbioamendments.com/shop",
        "topics": [
          "retail_pricing",
          "purchase_ui"
        ]
      },
      {
        "id": "landscapers",
        "url": "https://socalbioamendments.com/landscapers",
        "topics": [
          "trade_pricing",
          "partner_program",
          "pdfs"
        ]
      },
      {
        "id": "contact",
        "url": "https://socalbioamendments.com/contact",
        "topics": [
          "quote",
          "reach_out"
        ]
      },
      {
        "id": "shipping_returns",
        "url": "https://socalbioamendments.com/shipping-returns",
        "topics": [
          "policies"
        ]
      }
    ],
    "recommended_articles": [
      {
        "url": "https://socalbioamendments.com/blog/what-is-living-microbial-compost",
        "why": "Define living microbial compost for homeowners"
      },
      {
        "url": "https://socalbioamendments.com/blog/living-microbial-compost-after-new-plant-installs",
        "why": "Install / establishment use case"
      },
      {
        "url": "https://socalbioamendments.com/blog/maha-report-chemical-free-lawns",
        "why": "Chemical-lawn alternative framing"
      },
      {
        "url": "https://socalbioamendments.com/blog/why-protozoa-matter-soil-food-web",
        "why": "Deeper biology for curious buyers"
      }
    ]
  },
  "price_sets": {
    "retail": {
      "label": "Homeowner / retail (shop)",
      "audience": "homeowner_retail",
      "source_url": "https://socalbioamendments.com/shop",
      "note": "Prices as published on the Shop page 2026-09-23. Shipping quoted separately unless noted. Subject to change.",
      "products": [
        {
          "id": "compost_bagged",
          "name": "Living Microbe-Rich Compost (bagged)",
          "url": "https://socalbioamendments.com/shop/compost",
          "unit": "varies",
          "options": [
            {
              "sku_label": "0.5_gal_sample",
              "description": "1/2-gallon sample",
              "price_usd": 10
            },
            {
              "sku_label": "1_gal_bag",
              "description": "1-gallon bag",
              "price_usd": 14,
              "price_per_gallon_usd": 14
            },
            {
              "sku_label": "3_gal_bag",
              "description": "3-gallon bag",
              "price_usd": 30,
              "price_per_gallon_usd": 10
            }
          ],
          "notes": [
            "Bacterial & fungal diversity verified under microscope",
            "Pickup available",
            "Shipping quoted separately"
          ]
        },
        {
          "id": "extract_onsite",
          "name": "Compost Extract (applied on-site)",
          "url": "https://socalbioamendments.com/shop/extract",
          "unit": "gallon",
          "price_per_gallon_usd": 3,
          "application_included": true,
          "highlights": [
            {
              "label": "50-gallon batch",
              "price_usd": 150,
              "includes": "application"
            },
            {
              "label": "coverage_guide",
              "text": "About 200 gallons covers approximately 2,000 sq ft (shop page guide)"
            },
            {
              "label": "travel",
              "text": "Travel within San Diego County included"
            },
            {
              "label": "price_match",
              "text": "Will match current chemical application price when customer shows a comparable invoice"
            }
          ]
        },
        {
          "id": "consulting",
          "name": "1:1 Consulting with Joe",
          "url": "https://socalbioamendments.com/shop/consulting",
          "unit": "hour",
          "price_usd_per_hour": 65,
          "notes": [
            "Remote or on-site; travel billed separately for on-site"
          ]
        }
      ]
    },
    "trade": {
      "label": "Landscape professionals / B2B",
      "audience": "landscaper_trade",
      "source_url": "https://socalbioamendments.com/landscapers",
      "price_sheet_pdf_page": "https://socalbioamendments.com/landscapers",
      "note": "Trade rates for job estimating. Simple per-plant cards on the Landscapers page; sized extract and bag yield on the landscaper price sheet PDF. Subject to change.",
      "simple_per_plant_addons": [
        {
          "id": "compost_per_plant",
          "name": "Microbe-Rich Compost",
          "price_usd_per_plant": 1,
          "when": "added at planting"
        },
        {
          "id": "extract_per_plant",
          "name": "Microbe-Rich Liquid Extract",
          "price_usd_per_plant": 3,
          "when": "applied after mulch"
        },
        {
          "id": "complete_start",
          "name": "Complete Start (compost + extract)",
          "price_usd_per_plant": 4,
          "when": "at planting / establishment"
        }
      ],
      "extract_sized_rates": {
        "basis_usd_per_gallon": 3.0,
        "by_plant_size": [
          {
            "plant_size": "#1 (~1 gal pot)",
            "extract_dose_gal": 0.25,
            "price_usd_per_plant": 0.75
          },
          {
            "plant_size": "#5",
            "extract_dose_gal": 1.0,
            "price_usd_per_plant": 3.0
          },
          {
            "plant_size": "#15",
            "extract_dose_gal": 3.0,
            "price_usd_per_plant": 9.0
          },
          {
            "plant_size": "24_inch_box",
            "extract_dose_gal": 3.5,
            "price_usd_per_plant": 10.5
          },
          {
            "plant_size": "36_inch_box",
            "extract_dose_gal": 5.0,
            "price_usd_per_plant": 15.0
          }
        ],
        "by_square_footage": {
          "approx_gallons_per_1000_sq_ft": 75,
          "approx_usd_per_1000_sq_ft": 225,
          "field_guide": "200 gallons typically covers roughly 2,500\u20133,000 sq ft (about 12\u201315 sq ft per gallon)"
        }
      },
      "compost_at_planting": {
        "dose": "1/2 to 1 cup of living microbial compost in the planting hole per plant",
        "bag_yield": {
          "bag": "3-gallon bag (~48 cups)",
          "plants_at_1_cup": 48,
          "plants_at_half_cup": 96
        }
      },
      "ongoing_extract_schedule": {
        "year_1_applications_per_year": "3-4",
        "year_2_applications_per_year": 2,
        "year_3_plus_applications_per_year": 1,
        "note": "Average rates; size to scope. Small plants need less, large plants need more."
      },
      "downloads": {
        "client_flyer_pdf": "Linked from Landscapers page \u2014 leave-behind for the landscaper's homeowner clients",
        "trade_price_sheet_pdf": "Linked from Landscapers page \u2014 sized extract + bag yield rate card"
      }
    }
  },
  "related_files": {
    "llms_txt": "https://socalbioamendments.com/llms.txt",
    "robots_txt": "https://socalbioamendments.com/robots.txt",
    "sitemap": "https://socalbioamendments.com/sitemap.xml"
  }
}